In 1999, he created Free, a French Internet Service provider. The name came from the fact that modem access was really free, which caused some stir among other (non-free) French Internet providers, as well as it raised some questions about Free's Business model. In 2002, Free launched a broadband package at a low price (€29.99 per month), which became the benchmark in the market. At the same time, Free developed and launched the Freebox: the first triple-play multi-service box in France. The free modem Service had brought to the company a strong potential customers portfolio, many of them switching to the broadband for the sake of comfort.
ncG1vNJzZmivp6x7qrDOpaWerKekv7W0jZympmeolsOqsdFmpaKdnGK7psCMsKarrJhignKCmG0%3D